The vintage shop on wheels: True Vintage.
Madison Theisen built a vintage clothing shop inside a bus, and it deserved a brand campaign as original as the idea. Lloyd Duimstra of Dime LA Media photographed and filmed a full branding shoot for True Vintage in downtown Sioux Falls, South Dakota: brand photography of Madison and her mobile storefront, an on-camera interview, and a set of social-ready content built to grow the shop.
Open Doors
Doorway and tailgate frames. The bus opens up and becomes the shop.
The DoorwayMadison Theisen, founder of True Vintage
A storefront with a steering wheel.
True Vintage is a curated vintage clothing shop that Madison Theisen built inside a bus. Open the back doors and the racks are right there: hand-picked denim, tees, and jackets, sold at markets and events around Sioux Falls, South Dakota.
Shop True Vintage
The RacksHand-picked vintage denim, tees and jackets
Golden HourTrue Vintage, downtown Sioux Falls
- Shop
- True Vintage
- Founder
- Madison Theisen
- Sells
- Curated vintage clothing
- Based
- Sioux Falls, SD
Her shop, her voice.
Photos give a brand a look. An interview gives it a voice. Alongside the stills, Lloyd Duimstra of Dime LA Media filmed and edited an on-camera interview with Madison Theisen, so True Vintage's story gets told the way only its founder can tell it: why a bus, why vintage, and why Sioux Falls. Film is a Dime LA Media service, same as photo. Interviews, brand films, and social-ready vertical cuts all come from the same shoot day.
A full branding shoot: photo, film, and the founder's voice.
On The Roof
Brand Photography
The founder, the bus, the racks, the details. A complete set of brand images ready for the website, social feeds, press, and print.
The Back Doors
The Interview Film
Madison on camera, telling the story in her own words. An interview gives a small business a voice, not just a look.
TRUVNTG
Social-Ready Content
Vertical film cuts and stills sized for Instagram and TikTok, so the campaign posts itself for weeks instead of living on a hard drive.
Open Doors
One Shoot Day
Planned in advance, shot in one session, delivered fast. Small businesses get big-brand treatment without a big-brand production schedule.
Behind The Wheel
The Selects
The frames that lead the campaign. Madison and the True Vintage bus, photographed in downtown Sioux Falls. Click any frame to view it full screen.
The Bus
The storefront is a bus, and the bus is the brand. Exterior frames from the branding session in downtown Sioux Falls.
The storefront is a bus. That's the whole point.
A branding style shoot starts with whatever makes your business unlike anyone else's, then builds the whole look around it. For True Vintage, that meant treating a secondhand bus like a flagship store: rooftop frames against the downtown Sioux Falls skyline, the TRUVNTG plate, the painted handles on the back doors. Your version will look nothing like this one. That's the job.
Inside the Shop
Racks of vintage denim, hand-picked pieces, and the founder at home behind the wheel.
Every rack is hand-picked. So is every frame.
A branding shoot isn't one good photo, it's a working library: the storefront, the product, the details, the person behind it all. True Vintage left this session with website imagery, weeks of social content, and press-ready frames, all from one afternoon in downtown Sioux Falls. That's what brand photography for small businesses should do.
The Portraits
Window light, a white tee, and the founder herself. The frames a brand is built on.
The founder is the brand.
People don't follow a bus, they follow Madison. Founder portraits give a small business a face for its website, its press features, and every post that needs a human in it. Shot simple on purpose: window light, a white tee, and nowhere to hide. This is the same portrait work Dime LA Media builds into every branding session in Sioux Falls.
