// Case Study · Campaign Media Jack Rose · The Steel District · Downtown Sioux Falls · Election Night

The night Sioux Falls elected Christine Erickson.

For eight months, Lloyd Duimstra of Dime LA Media worked inside the Christine Erickson campaign in Sioux Falls, South Dakota: photography and video, social media content calendars planned and filled, interviews coordinated with her team, and media delivered fast enough to move at the speed of a race. It ended on election night at Jack Rose in the Steel District, downtown Sioux Falls, with a win.

8 MonthsOn The Team

Photo · Video · SocialFull-Stack Media

Madam MayorSworn In · July 17, 2026

See Election Night Part Two: The Inauguration

Election Night · Jack Rose Christine Erickson talks with supporters in golden window light on election night at Jack Rose in the Steel District, Sioux Falls

c/o Lloyd D. · Dime LA MediaJack Rose · Sioux Falls, SD

// Behind The Frame

Eight months embedded with the campaign.

From the campaign announcement through election night, Lloyd Duimstra of Dime LA Media served as the embedded media partner for the Christine Erickson campaign in Sioux Falls, South Dakota: photography and video, social media content planning, press and interview coordination, and rapid delivery that kept current media in the team's hands at every stage of the race.

The Engagement

Embedded campaign media: photo, video, social, and press.

Photo & Video

Announcements, meet and greets, door knocking, debates, and election night itself. Coverage in stills and motion, ready for print, press, and social.

Supporters hold Christine Erickson campaign signs on the street in Sioux Falls during the campaign

Social Media Calendars

Content planned weeks ahead, not scrambled the night before. Organized calendars kept the campaign visible and on-message every single week for eight months.

Lloyd Duimstra of Dime LA Media carrying camera gear while covering the Christine Erickson campaign

Lloyd Duimstra with Christine Erickson at a campaign event in Sioux Falls

Press & Interviews

Worked directly with the campaign team to coordinate interviews and media appearances, so the candidate showed up prepared and the coverage showed up polished.

Christine Erickson stands for a portrait with state and city leaders during her mayoral campaign

Speed & Consistency

Campaigns can't wait a month for a gallery. Media delivered at a rapid pace, constant and consistent from the first event to the last ballot, without missing a beat.

Election Night Begins at Jack Rose

Golden hour event photography as supporters arrive at Jack Rose in the Steel District, downtown Sioux Falls, for Christine Erickson's election night watch party. Click any frame to view it full screen.

Watch Party

Supporters talk in warm golden hour light at the Christine Erickson election night party at Jack Rose in the Steel District, Sioux Falls — Watch Party · 01 Election Night Jack Rose · The Steel District

Supporters talk over cocktails at the bar during the Christine Erickson watch party

The watch party crowd mingles in warm evening light before the results arrive

Supporters greet each other in warm light at the election night party in Sioux Falls

Black and white candid of guests at the bar during the election night watch party

Two supporters in conversation in golden hour light at the watch party

DJ Chris Hintz on the decks behind a Christine Erickson for Mayor flag banner at the election night party at Jack Rose, Sioux Falls — Election Night DJ Chris Hintz @djchrishintz ↗

Supporters and Volunteers Fill the Room

Candid event photography of friends, family, and campaign volunteers from across Sioux Falls, gathered before the first results came in.

Candid Coverage

Christine Erickson laughs with supporters as the watch party fills up

Christine Erickson shares a laugh with two supporters at the election night party

Black and white moment of two supporters embracing at the watch party

Guests in conversation by the windows at the Christine Erickson election night party

Supporters in patriotic shirts laugh together at the election night watch party in Sioux Falls

Two supporters embrace at the Christine Erickson watch party

Election Results Come In

Documentary photography of the crowd watching live election results in the Sioux Falls mayoral race.

Results Coverage

The crowd watches election returns on the screens and applauds at the Christine Erickson watch party — Election Results · 01 The First Numbers Election Night · Jack Rose

Supporters raise their arms as results favor Christine Erickson on election night

The room erupts as election results come in for Christine Erickson in Sioux Falls

Supporters celebrate with handshakes and hugs as the returns come in

A supporter throws his arms up in celebration as Christine Erickson takes the lead

Wide view of the crowd cheering the election results at the Christine Erickson party — Election Results · 06 Election Night Downtown Sioux Falls, SD

The Victory Speech

Christine Erickson delivers her victory speech as Sioux Falls mayor-elect, on stage with her family at Jack Rose.

Mayor-Elect

Christine Erickson delivers her victory speech with her family beside her campaign sign on election night at Jack Rose in Sioux Falls — Victory Speech · 01 The Victory Speech She Won · Jack Rose

Christine Erickson's sons give thumbs up on stage at the victory party

Christine Erickson and her family applaud on stage during the victory speech

Wide view of Christine Erickson delivering her victory speech beside her campaign sign

Celebrating the Win

Candid celebration photography after Christine Erickson won the Sioux Falls mayoral election: hugs, congratulations, and thank-yous with supporters.

Celebration

Christine Erickson embraces a supporter after her victory speech on election night — Celebration · 01 After The Speech Election Night · Jack Rose

Christine Erickson hugs family members after winning the election

Christine Erickson shares a group hug with young supporters at the victory party

An embrace beside a Team Christine sign at the election night celebration

Christine Erickson embraces a supporter next to a Team Christine campaign sign

Black and white frame of Christine Erickson giving an on-camera interview after winning on election night — Celebration · 06 Election Night The Steel District · Sioux Falls

Eight Months on the Campaign Trail

Campaign photography from across Sioux Falls: the campaign launch, parades, community events, and candidate forums in the months before election night.

Campaign Photography

Christine Erickson walks past her Christine Erickson for Mayor campaign sign at a campaign event in Sioux Falls — Trail — 01 Christine Erickson for Mayor Campaign Season · Sioux Falls

Christine Erickson greets a supporter beside her campaign sign at a Sioux Falls event

Christine Erickson high-fives a supporter in front of her campaign sign at a Sioux Falls rally

Volunteers at the Christine Erickson campaign merch table in Sioux Falls

Christine Erickson with a supporter at a campaign event in Sioux Falls

Supporters mingle at a Christine Erickson campaign gathering in Sioux Falls

A supporter speaks beside the Christine Erickson for Mayor sign at a campaign event

The Christine Erickson campaign team with green signs at the St. Patrick's Day parade in downtown Sioux Falls — Trail — 02 St. Patrick's Day Parade Downtown Sioux Falls

Christine Erickson waves to the crowd while walking the St. Patrick's Day parade route in Sioux Falls

The campaign team hands out candy to kids along the St. Patrick's Day parade route in Sioux Falls

Supporters hold green Christine for Mayor signs at the St. Patrick's Day parade in Sioux Falls

Campaign volunteers in green gather with signs before the St. Patrick's Day parade in Sioux Falls

The parade crowd along the Christine Erickson campaign route in downtown Sioux Falls

Two guests with flower bouquets at a Christine Erickson community event in Sioux Falls

Christine Erickson poses with a guest at a community event during the campaign in Sioux Falls

Guests browse a vendor table at a Christine Erickson community event

A guest gets a hand-poked design at a Christine Erickson community event in Sioux Falls

Guests visit at a community event hosted by the Christine Erickson campaign

A large group of supporters gathers indoors for a Christine Erickson campaign event in Sioux Falls

Supporters of the Christine Erickson campaign pose together outside in Sioux Falls

Supporters cheer together at a Christine Erickson campaign gathering in Sioux Falls

Christine Erickson talks with community members before a forum in Sioux Falls

Christine Erickson in conversation at a campaign meet and greet in Sioux Falls

Christine Erickson speaks on the candidate panel at The Dakota Scout forum in Sioux Falls — Trail — 03 The Dakota Scout Forum Press · Debates · Interviews

The Video Work

Alongside the stills, Dime LA Media filmed and edited a running video series for the campaign: endorsement films with Sioux Falls voices, get-out-the-vote pushes, and a day-after thank you. Many were turned around on multi-shoot days to keep pace with the campaign trail. The endorsement series features John Snyder of 605 Creative Company, Edwin and John of the African Community Empowerment Network, Andrea Smith, Nick Kotzea, Bob Deelstra, Rick Kiley, Karlie Solum, Deb Soholt, and Andy Jorgensen of Brothers Fireworks.

Filmed + Edited · 12 Films

John Snyder 605 Creative Company · Endorsement

Edwin & John African Community Empowerment Network

Andrea Smith Endorsement Film

Nick Kotzea Endorsement Film

Bob Deelstra Endorsement Film

Rick Kiley Endorsement Film

Karlie Solum Endorsement Film

Deb Soholt Endorsement Film

Andy Jorgensen Brothers Fireworks · Endorsement

Early Voting Opens Get Out The Vote

Election Day Get Out The Vote

The Day After From the Campaign