// The Launch Campaign Final Drive · The Steel District · Downtown Sioux Falls · Grand Opening

Branded before opening day: Final Drive.

Final Drive is a new kind of golf shop in the Steel District, downtown Sioux Falls: new, preloved, and vintage golf goods, curated by founder Peter Gotner. Before the doors opened in July 2026, Lloyd Duimstra of Dime LA Media shot the launch campaign: brand photography of the shop and its founder, an on-camera interview film, and social-ready content, all delivered ahead of the grand opening so the brand showed up finished on day one. If you run a retail store or storefront, the same campaign works for your space: book it as a one-time project or keep the content coming with an ongoing retainer.

Photo · Film · InterviewLaunch Campaign
July 2026Grand Opening
The Steel DistrictDowntown Sioux Falls
See the Shoot Watch the Interview
Final Drive · The Steel District Peter Gotner, founder of Final Drive, stands in his golf shop in the Steel District, downtown Sioux Falls
c/o Lloyd D. · Dime LA MediaSioux Falls, SD
The Engagement

A launch campaign: photo, film, and the founder's voice.

01

Brand Photography

The founder, the space, the goods. A full set of launch images ready for the website, social feeds, and press before a single customer walked in.

Shelves of golf headcovers, shoes, and accessories inside Final Drive in the Steel District The Shop
02

The Interview Film

Peter on camera, telling the story in his own words: why golf, why Sioux Falls, why a shop like this. A voice for the brand, not just a look.

Vintage Tiger Woods Wheaties box and putting figurine on display at Final Drive The Vintage
Portrait of Peter Gotner, founder of Final Drive golf shop in Sioux Falls The Founder
Peter Gotner putts on the practice green inside his Final Drive golf shop On The Green
03

Social-Ready Content

Vertical film cuts and stills sized for Instagram, built to carry the shop from announcement through grand opening week and beyond.

Arched shelf niche of golf hats at Final Drive in Sioux Falls The Hat Wall
04

Launch-Ready Delivery

A grand opening has one date. The full campaign was shot, edited, and delivered ahead of it, so Final Drive opened with its media already working.

The Selects

The frames that lead the campaign. Final Drive's golf goods and its founder, photographed in the Steel District. Click any frame to view it full screen.

Act I · Favorites
Apparel rack and framed artwork by the counter at Final Drive golf shop in Sioux Falls
Black and white frame of Peter Gotner at the Final Drive checkout counter above a tiled golfer mosaic
Golf bags and apparel racks styled inside Final Drive in the Steel District, Sioux Falls
Pins and Aces headcover display stand at Final Drive golf shop

The Shop

A golf shop built like a boutique. Green walls, arched shelving, a practice green, and the founder at home in the space he built.

Act II · Interior
The shelving wall of headcovers, shoes, and golf accessories at Final Drive in the Steel District
The Shop · 01 Final Drive The Steel District · Sioux Falls, SD
Racks of golf polos and jackets below wall-mounted golf bags at Final Drive
Brass shelving with hats, books, and golf goods inside Final Drive
Peter Gotner smiles in front of the headcover wall at his golf shop, Final Drive
Peter Gotner practices his putting on the green inside Final Drive
The lounge corner of Final Drive with a TV, apparel racks, and coffee table books
A wall of red, white, and navy golf apparel hanging at Final Drive

The Goods

Product photography shot like a catalog, because a shop this curated deserves one. Every frame is website-ready and feed-ready.

Act III · The Catalog
Arched shelf niche of golf hats at Final Drive in Sioux Falls
N°01The Hat WallNew
Hat shelves and framed art in a green alcove at Final Drive
N°02The AlcoveCurated
Black and white frame of headcovers and shoes on the shelves at Final Drive
N°03The ShelvesB&W
Shelf of collectible golf headcovers at Final Drive
N°04HeadcoversPreloved
TaylorMade golf bag and irons detail at Final Drive
N°05The BagIrons In
Vintage Tiger Woods Wheaties box beside a golfer figurine at Final Drive
N°06Tiger's WheatiesVintage
Black and white frame of golf artwork beside the fitting area at Final Drive
N°07The PrintShop Art
Black and white detail of a Titleist golf ball tin on the shelf at Final Drive
N°08The TinVintage
Black and white detail of a golf accessory pouch on display at Final Drive
N°09The PouchAccessories
A long shelf of golf headcovers photographed against the green wall at Final Drive
The Goods · N°10 The Headcovers New · Preloved · Vintage

Beyond the Shop

The brand doesn't stop at the front door. A lifestyle frame from the Big Sioux River rounds out the campaign.

Act IV · Lifestyle
Peter Gotner plays a shot from the rocks along the Big Sioux River in Sioux Falls
Beyond · 01 The River Shot Big Sioux River · Sioux Falls, SD
// The Film
The Interview · Part 1 Filmed + Edited · Dime LA Media
The Interview · Part 2 Filmed + Edited · Dime LA Media

His shop, his voice.

Ahead of the grand opening, Lloyd Duimstra of Dime LA Media sat down with Peter Gotner for an on-camera interview: the story of Final Drive, told by the person who took the leap to build it. Interview films turn a new business into a face and a voice people remember before they ever walk in. Photo, video, and interviews all come from the same shoot, one planned day, a launch campaign's worth of content.

Follow Final Drive
@finaldrivesf finaldrivesf.com ↗
Your Turn

Opening something new? Launch it loud.

Launch campaigns, branding shoots, interview films, and social-ready content for retail stores, storefronts, and businesses in Sioux Falls and beyond. Book it as a one-time project or an ongoing content retainer. Shot before your doors open, working from day one.

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